Designed to Move

The Nike Corporation has recently unveiled its Designed to Move program – a physical activity action agenda designed to promote physical activity by creating early positive experiences for children and by making physical activity integrated into daily life. In the US, Nike was one of the leading partners for First Lady Michelle Obama’s recent announcement of Let’s Move Schools - a nationwide program that seeks to reintroduce physical activity into schools around the country. ISPAH is proud to be a Champion of the program and has been part of the discussions for nearly one year.

The significance of this effort cannot be understated. For years we have been trying to build capacity to make physical inactivity a standalone public health issue. Read More